Founded in 2014, Jiji has grown into one of Africa’s largest online classifieds platforms, operating in Nigeria, Ghana, Kenya, Uganda, Tanzania and Ethiopia. The company says it serves more than 90 million users a year and processes about $70 billion in annual gross merchandise value across its platforms.
The acquisition marks Jiji’s first expansion outside Africa. It comes little more than a year after the Nigerian-founded company entered Bangladesh as a direct competitor to Bikroy.com.
Founded in 2012, Bikroy.com has become one of Bangladesh’s largest online marketplaces, allowing users to buy and sell goods and services in more than 50 categories. A subsidiary of Saltside Technologies, it focuses on local commerce by connecting buyers and sellers within cities and communities.
The company says it has more than 3.5 million active buyers. Its largest categories include mobile phones, electronics, vehicles and property. Second-hand goods remain one of its strongest segments, driven by affordability and faster upgrade cycles.
